IGNITE: Unlock your peak potential
IGNITE is more than a fitness group—it's a wellness-driven community for men who prioritize their health, value personal growth, and strive to be relentless in their pursuit of excellence.
What is IGNITE?
Led by Chris van Keulen and supported by Lauren, founder train-for-LiFE, IGNITE offers a space for men to work out, connect, and surround themselves with others who prioritize fitness and holistic wellness.
What’s Included at Each Monthly Hangout:
Challenging Group Workouts: Push your limits and build strength.
Cold Plunging: Enhance recovery, resilience, and mental focus.
Connection & Community: Unwind, enjoy great food, and bond with other like-minded men committed to living fit, healthy lives.
Future additions may include sauna recovery for an even more dynamic wellness experience.
Why Join IGNITE?
Build Strength: In body, mind, and community.
Stay Accountable: Group settings cultivate consistency, discipline, and focus that transcend the gym.
Forge Connections: Surround yourself with men who share your values and goals.
Optimize Your Wellness: Experience the power of cold plunging, functional workouts, and cutting-edge recovery techniques.
Who is IGNITE For?
IGNITE is designed for men who:
Care deeply about their health and wellness.
Are committed to making fitness a priority.
Value camaraderie and connection with like-minded individuals.
This isn’t just a workout group—it’s a brotherhood built on strength, resilience, and the shared goal of becoming the best version of yourself.
Meet Chris
As the Founder of IGNITE, Chris van Keulen channels his passion for fitness, personal growth, and community-building into this dynamic initiative for men.
Originally from Morgan Hill, CA, Chris attended Bellarmine College Preparatory before earning a Business degree from Saint Mary’s College in 2007, followed by his MBA in 2010. During his time at Saint Mary’s, he served as a student manager for the men’s basketball team, fostering his love for teamwork and leadership.
Chris launched his career in commercial real estate in 2007, rapidly advancing to his current role as Senior Vice President at CBRE, where he co-leads a six-person team advising industrial property owners and occupiers in the East Bay.
Through IGNITE, Chris combines his professional expertise with his personal drive for wellness. With support from his wife, Lauren van Keulen, founder of train-for-LiFE, he creates transformative experiences that blend fitness, recovery, and meaningful connection.
Whether leading curated workouts, cold plunges, or engaging discussions, Chris empowers men to push their limits, achieve their goals, and build strong, supportive networks.
Now Booking April & May
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Click Below To Purchase!
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Now Booking April & May — Click Below To Purchase! —
Upcoming Events
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April IGNITE
Friday, April 11, 2025
4:30 PM 6:30 PM
Walnut Creek, CA 94596 -
May IGNITE
Friday, May 9, 2025
4:30 PM 6:30 PM
Walnut Creek, CA 94596