Founder of IGNITE, Chris van Keulen brings his passion for fitness, personal growth, and community-building to this dynamic wellness-driven initiative for men. A driven individual both in the gym and in his career, Chris is committed to supporting men who prioritize their health and fitness while fostering connections with like-minded individuals.
Originally from Morgan Hill, CA, Chris attended Bellarmine College Preparatory before earning his undergraduate degree in Business from Saint Mary’s College in 2007 and his MBA in 2010. During his time at Saint Mary’s, he served as a student manager for the men’s basketball team, a role that fueled his love for teamwork and leadership.
Chris began his career in commercial real estate in 2007, quickly transitioning to a brokerage role where he has since built a highly successful career. Now a Senior Vice President at CBRE, he co-leads a six-person team advising owners and occupiers of industrial properties across the greater East Bay.
With IGNITE, Chris channels his experience, drive, and enthusiasm into creating transformative events that combine fitness, wellness, and camaraderie supported by his wife founder and head trainer at train-for-LiFE, Lauren van Keulen. Through curated workouts, recovery experiences, and meaningful discussions, he empowers men to push their limits, achieve their goals, and build strong, supportive networks.
